- Options: Offer clients and customers new options for their unique position
- Control: Seller defines the timeline and terms
- Targeted Marketing: Consolidate a year’s worth of marketing into a short and highly concentrated 4-6 week marketing campaign
- Buyer Focus: Buyers commit to the process, eliminating negotiations, contingencies and distractions of other property on the market
- Qualified Buyers: Surface qualified buyers and eliminate tire-kickers by only allowing the most well-qualified buyers to bid at auction
Buyer Psychology
- Urgency: Immediately change dynamics, propelling buyers into action
- Control Reversal: Buyer’s thought processes are reversed in favor of the seller: Before: “What is the least I can pay?” After: “What is the most I can pay and still have value?”
- Qualified Buyers: Buyer is required to conduct due diligence prior to the auction, are invested in the process and well qualified