- Causes virtually every buyer in the market to consider your property
- Buyers have to consider "what is the most I can give" instead of the endless price negotiations of "what is the least I can get by with"; and then end up on another property after all the time and effort
- Creates urgency, causing a buyer to act
- Creates marketing that will stun the market and force it to examine the opportunity
- If there is uncertainty in the future or the stability of the market is a concern because of the economy or other competing products, be it newer projects or projects with different options and amenities, the auction sells for cash auction day and eliminates that concern
- Buyers will act on your schedule with your predetermined conditions
- Property really does sell without contingencies
- Stops the carrying cost
- Delivers legitimately interested buyers, not just tire kickers
- If you have a seasonal product or one that needs to sell at a particular time, an auction lets you tell your story, attract the buyer, and close at the appropriate time of the year
- Auction marketing will reach buyers you would never see with a traditional, very expensive advertising campaign
- Bidding competition allows you to sell at the highest price
